Texas-based James Avery unveils Blue Bell Ice Cream charm
Kerrville-based James Avery Artisan Jewelry has tapped iconic Texas brand Blue Bell Ice Cream for its latest collaborative charm: a sterling silver and bronze replica of the creamery's uber-recognizable gallon carton. The companies teased the partnership late last week before a Monday unveiling of the trinket, which features the Blue Bell cow-and-girl logo on the side and top. “We are excited to partner with Blue Bell and craft an artful design that speaks to so many Texans,” James Avery CEO John McCullough said in a statement.
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