San Antonio-based H-E-B voted the ultimate Texas brand by Texas Monthly readers

San Antonio-based grocery chain H-E-B reigns as the ultimate Texas brand, according to a competition organized by Texas Monthly. Joining in on the fun of March Madness, the magazine held its own month-long bracketed competition allowing Texans to vote on their favorite Lone Star State-based brand on Facebook, Instagram and Twitter. In the final round, H-E-B won a decisive victory over Blue Bell Ice Cream to claim the crown.