San Antonio-based Burger Boy pokes fun at fried chicken behemoth Chick-Fil-A

Homegrown brand Burger Boy took to X, formerly Twitter, to poke fun at fried chicken behemoth Chick-Fil-A with a photo of a fake billboard and some cheeky language. “Leaving this here... just another reminder we’re open every Sunday!” the Nov. 5 post read, an apparent dig at Chick-Fil-A’s longtime principle that its stores close on Sundays for rest and worship. The post also featured a mock-up of a billboard proclaiming “beef is better,” in stark contrast to Chick-Fil-A’s popular marketing campaign, which uses imagery of cows encouraging people to eat more chicken.