San Antonians with feelings about their ex can send them a scorpion Valentine, courtesy of Topo Chico
Topo Chico Hard Seltzer is the latest brand rolling out a Valentine’s Day marketing scheme that's all about getting back at a slippery ex. The bubbly libation maker on Monday introduced its Scorpion Valentine initiative, which lets lovers feeling “stung” this V Day spend $7 to send their ex an ethically sourced, safe-to-eat scorpion, replete with heart-shaped packaging. Since the passive-aggressive program is still a marketing scheme, Topo Chico dips the predatory arachnids in a strawberry guava coating inspired by the brand’s signature seltzer flavor, according to a news release.
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