Nike nicknames San Antonio Spurs' Wembanyama 'The Extraterrestrial'
Nike has unveiled a new marketing campaign centered around No. 1 NBA draft pick Victor Wembanyama, whom the athletic apparel company has dubbed "The Extraterrestrial." On Sunday, Nike plastered its social media accounts with photos of the San Antonio Spurs' newest star player sporting the company's new Fleece Tech — an innovation in meant to trap body heat so athletes can remain loose during warmups. "Who knew aliens wore techxedos," the brand wrote in an Instagram post featuring Wemby.
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