New study reports that 34% of Americans are trying to drink less alcohol this year

If you're toying with the idea of cutting down on your alcohol intake, a new study suggests you’re not alone. Indeed, 34% of Americans are looking to consume less booze this year, New York-based consumer trend firm NC Solutions found in an analysis published this week. Its researchers surveyed more than 1,000 U.S. residents to find out what’s driving the dry movement, including a growing interest in non-alcoholic drinks and sober bars. Beyond a large share of people saying they'd like to cut back on alcohol, 45% said they're interested in going to a sober bar and 39% wish there were more such bars in their area.