Eva Longoria's film on the creation of Flamin' Hot Cheetos took SXSW by storm. But is the story true?
Among the most torrid movie premieres at Austin's SXSW film festival this year was Flamin' Hot, billed as the "true" story behind the invention of Flamin' Hot Cheetos — perhaps San Antonio's most beloved snack food. Thanks to its subject matter and its direction by Desperate Housewives star Eva Longoria — who also happens to be the former wife of San Antonio Spur Tony Parker — the feel-good comedy is likely to find an Alamo City audience once hits Hulu on June 9. Just the same, controversy is heating up about the veracity of Flamin' Hot's rags-to-riches narrative, which depicts a Latino janitor at a Frito-Lay as the snack's creator. A key concern?
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